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About Us

Spirit

About Ajanta Quartz

At Ajanta, we understand that time is more than hours and minutes it’s value, emotion, and purpose. In a world driven by innovation and choice, customers seek more than products they seek reliable solutions that enrich everyday life. From our iconic Ajanta wall clocks to elegant Ajanta quartz wristwatches, our products have become a part of people’s daily rhythms for decades.

Ajanta blends timeless design with functional excellence, helping people stay punctual, productive, and stylish. Each product reflects a legacy of precision, trust, and adaptability designed to evolve with your lifestyle. By honoring our horological roots while embracing modern needs, we create pieces that not only keep time but keep up with your life.

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Core

Our Mission & Vision

Ajanta India Private Limited is built on trust, innovation, and quality. We’re known for reliable products, competitive pricing, and customer-first service.

Mission

To design and manufacture precision-driven, innovative, and affordable products from clocks and lighting to electronics that uplift everyday life, blending quality craftsmanship with modern technology.

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Aspiring to be a global symbol of trust and innovation,
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Justifying every moment with quality, precision, and affordability,
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Advancing lifestyles through smart, sustainable solutions,
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Nurturing relationships with customers through reliability and excellence,
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Transforming everyday experiences with technology-driven products, and
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Achieving enduring value by blending tradition with modern design.

Ethos

Our Values

Quality

We build with precision, ensuring every product delivers durability, reliability, and excellence.

Trust

We honor the trust placed in us by our customers and stakeholders through integrity and transparency.

Innovation

We continuously innovate to create smarter, more relevant products for a connected world.

Customer-Centricity

We listen, understand, and respond to the needs of those we serve.

Responsibility

We operate with a commitment to environmental sustainability and social impact.

Our Journey

Ajanta Quartz Timeline

  • 1971
    The Beginning
    Ajanta Quartz is born in Morbi, Gujarat, introducing precision craftsmanship and reliable timekeeping.
  • 1980s
    Expanding Horizons
    Launched iconic wall and table clocks, making Ajanta a household name across India.
  • 1990s
    Quartz Movement Leader
    Pioneered advanced quartz clock technologies, setting new standards for precision and design.
  • 2000s
    Diversification & Growth
    Entered the lighting segment by introducing energy saving CFL (Compact Fluorescent Lamps).
  • 2010s
    Front Runner in Technology Upgradation
    Launched LED Lighting ahead of time. Slowly expanded into different types of LED lights apart from the lamps.
  • 2020s
    Expanding to Household Line of Products
    Introduced quality and best value for money Fans, Extension Boards, Irons, Mixer Grinders, Room Heaters, Wrist Watches, Water Heaters, Mosquito Zapper etc.
  • Today & Beyond
    Innovate, Elevate, Illuminate
    Ajanta Quartz continues its legacy of excellence, making spaces beautiful, functional, and future-ready.

Visionary Founders

Pillar of Ajanta Quartz

Ashok O Patel

Leading With Vision

At just 16, Ashok Patel took charge and now serves as the Managing Director of Ajanta India Pvt. Ltd. He spearheaded the company’s expansion from wall clocks into FMCG, electronics, and lighting, making Ajanta a trusted household name. From clocks to LED innovations, his strategic drive keeps Ajanta ahead of the curve. A proud recipient of the "Largest Exporter of Consumer Electronics" award (1999–2000), presented by Hon. PM Shri Atal Bihari Vajpayee.

Shivam Patel

Next-Gen Leadership

A graduate in Finance & Financial Sector from the University of Westminster, London, Shivam Patel brings fresh perspective to Ajanta India Pvt. Ltd. As Director, he played a key role in launching the company’s LED lighting division, now praised across homes, offices, hospitals, and industries alike. His vision continues to shape Ajanta’s future, blending innovation with legacy to expand the brand’s reach in modern lighting solutions.

Vikram A.K.

Driving Discipline & Delivery

With an MBA from Madras University, Vikram A.K. brings over 15 years of sharp business acumen to Ajanta India Pvt. Ltd. As Director, he leads the Legal & Purchase division, ensuring smooth operations and compliance. His deep expertise and commitment to precision have made him a pillar of the company’s long-term success.

Merit

Certified Excellence

testimonials

What Our Client Say

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India

We as an organization believe in using energy-efficient products as much as we can. Not only have we placed Ajanta LED tube lights and bulbs everywhere inside our premises, we have also gone in for Ajanta LED street lights in and around our office vicinity. It is economical and has proved to be the best investment we have made. I highly recommend going in for Ajanta LED lightings solutions for an energy-efficient environment.

Aditya

Dubai

Ajanta has always been synonymous with quality par excellence and its LED lightings reaffirmed my faith in it. When we started our hunt for superior LED lightings for the entire workplace, we were sure that it had to be economical and energy-saving. Ajanta LED lightings fitted the bill to a tee and today I can proudly say that we were perfect in our decision to be associated with such a top-class product and we will continue to remain so.

Rohan

India

We are décor consultant and service company and we ensure that our customers always get the best. On that perception, we have chosen Ajanta LED lightings and we have been fully contented with their products. Not only do they satisfy our criterion, but also provide the customers savings on power and money. We couldn’t have asked for more!

Vivaan

India

"Save max" fan is one of the best product at this price. The brand name surely keeps up to its reputation and I would recommend everyone to buy this product.

Vicky

India

Ajanta is one of the most trusted brand in terms of home appliances. Iron gets automatically cut off in case the temperature is high. It's very much light in weight and really smooth moving on clothes. Loved it.

Kavita

India

I bought dry iron. If I talk about Iron quality then it's awesome in this price range. Ajanta makes good quality products so no issues with the iron.

Shubhash G.

India

When it comes to fan I have looked at no other brand apart from Ajanta. It has awesome colour, good air flow, high speed is fine better than other ordinary fans.

Anjali

Africa

When it comes to LED lightings, Ajanta takes the lead for its energy-efficient and durable product range. We have had complete satisfaction with the LED lightings fixtures purchased from Ajanta and we vouch for the fact that we got the best deal. I am sure that Ajanta will continue to strive for excellence and will deliver the best as they always do.

Martin

testimonials

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Premium Quartz Watches, LED Lights, and Electronics – Crafted with precision and trusted since 1971.
© 2025 Ajanta India Private Limited. All Rights Reserved.
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Premium Quartz Watches, LED Lights, and Electronics – Crafted with precision and trusted since 1971.
© 2025 Ajanta India Private Limited. All Rights Reserved.