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Spirit
About Ajanta Quartz
At Ajanta, we understand that time is more than hours and minutes it’s value, emotion, and purpose. In a world driven by innovation and choice, customers seek more than products they seek reliable solutions that enrich everyday life. From our iconic Ajanta wall clocks to elegant Ajanta quartz wristwatches, our products have become a part of people’s daily rhythms for decades.
Ajanta blends timeless design with functional excellence, helping people stay punctual, productive, and stylish. Each product reflects a legacy of precision, trust, and adaptability designed to evolve with your lifestyle. By honoring our horological roots while embracing modern needs, we create pieces that not only keep time but keep up with your life.
Core
Our Mission & Vision
Ajanta India Private Limited is built on trust, innovation, and quality. We’re known for reliable products, competitive pricing, and customer-first service.
Mission
To design and manufacture precision-driven, innovative, and affordable products from clocks and lighting to electronics that uplift everyday life, blending quality craftsmanship with modern technology.
Ethos
Our Values
Quality
We build with precision, ensuring every product delivers durability, reliability, and excellence.
Trust
We honor the trust placed in us by our customers and stakeholders through integrity and transparency.
Innovation
We continuously innovate to create smarter, more relevant products for a connected world.
Customer-Centricity
We listen, understand, and respond to the needs of those we serve.
Responsibility
We operate with a commitment to environmental sustainability and social impact.
Our Journey
Ajanta Quartz Timeline
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1971The BeginningAjanta Quartz is born in Morbi, Gujarat, introducing precision craftsmanship and reliable timekeeping.
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1980sExpanding HorizonsLaunched iconic wall and table clocks, making Ajanta a household name across India.
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1990sQuartz Movement LeaderPioneered advanced quartz clock technologies, setting new standards for precision and design.
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2000sDiversification & GrowthEntered the lighting segment by introducing energy saving CFL (Compact Fluorescent Lamps).
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2010sFront Runner in Technology UpgradationLaunched LED Lighting ahead of time. Slowly expanded into different types of LED lights apart from the lamps.
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2020sExpanding to Household Line of ProductsIntroduced quality and best value for money Fans, Extension Boards, Irons, Mixer Grinders, Room Heaters, Wrist Watches, Water Heaters, Mosquito Zapper etc.
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Today & BeyondInnovate, Elevate, IlluminateAjanta Quartz continues its legacy of excellence, making spaces beautiful, functional, and future-ready.
Visionary Founders
Pillar of Ajanta Quartz
Ashok O Patel
Leading With Vision
At just 16, Ashok Patel took charge and now serves as the Managing Director of Ajanta India Pvt. Ltd. He spearheaded the company’s expansion from wall clocks into FMCG, electronics, and lighting, making Ajanta a trusted household name. From clocks to LED innovations, his strategic drive keeps Ajanta ahead of the curve. A proud recipient of the "Largest Exporter of Consumer Electronics" award (1999–2000), presented by Hon. PM Shri Atal Bihari Vajpayee.
Shivam Patel
Next-Gen Leadership
A graduate in Finance & Financial Sector from the University of Westminster, London, Shivam Patel brings fresh perspective to Ajanta India Pvt. Ltd. As Director, he played a key role in launching the company’s LED lighting division, now praised across homes, offices, hospitals, and industries alike. His vision continues to shape Ajanta’s future, blending innovation with legacy to expand the brand’s reach in modern lighting solutions.
Vikram A.K.
Driving Discipline & Delivery
With an MBA from Madras University, Vikram A.K. brings over 15 years of sharp business acumen to Ajanta India Pvt. Ltd. As Director, he leads the Legal & Purchase division, ensuring smooth operations and compliance. His deep expertise and commitment to precision have made him a pillar of the company’s long-term success.
Merit
Certified Excellence
